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Jewellery care

How to Care for Gold-Plated Jewellery So It Lasts

Gold-plated jewellery arranged on silk

Gold-plated jewellery gives you the warmth of gold at a fraction of the price. The plating is a thin layer bonded to a base metal such as brass or copper, so what wears it away is friction, moisture and chemicals. Keep those away and a good piece stays bright for years.

Last on, first off

Put your jewellery on after perfume, hairspray, lotion and make-up have dried, and take it off before you wash your face, shower or sleep. Alcohol and oils in cosmetics are the most common reason plating dulls.

Keep it dry

  • Remove pieces before swimming, bathing, exercising or cooking.
  • If a piece gets wet or sweaty, pat it dry with a soft cotton cloth before you put it away.
  • Avoid wearing plated jewellery on very humid days for long stretches if you can.

Store each piece on its own

Pieces rub against each other in a box and scratch the plating. Keep each one in its own soft pouch or a lined compartment, and add a silica gel sachet to soak up moisture. Lay long necklaces flat or hang them so the chains don't tangle.

Clean gently, and rarely

Wipe your jewellery with a dry microfibre or cotton cloth after each wear. If it needs more, dip the cloth in lukewarm water with a drop of mild soap, wipe, then dry immediately. Never use toothpaste, baking soda, silver dip or ultrasonic cleaners; they strip plating in minutes.

Know what's normal

With everyday wear, plating slowly softens over time. That's the nature of plating, not a defect. Rotating between pieces and following the steps above is the simplest way to make each one last.