Our Story
The pieces you reach for every day deserve as much care as the ones you save for special days.
Why Vyrelle
Every layer, chosen with care
A woman's day is made of layers: the soft first layer nobody sees, the easy everyday one, the festive drape and the jewellery that finishes it, and the home she comes back to. Most shops treat these as separate worlds. Vyrelle brings them together, so everything you wear and keep close feels like it belongs to the same thoughtful wardrobe.
We choose each piece for how it feels and how long it lasts, not just how it photographs, and we price it so that looking after yourself never feels like an occasion.
What “every layer” means
- IThe first layerInnerwear and nightwear that are soft, breathable and made for real days.
- IIThe everyday layerKurtas, tunics and easy silhouettes you can wear from morning to evening.
- IIIThe festive layerSarees, gowns and pieces for the days you dress up for.
- IVThe finishing layerGold-plated jewellery, made to be worn, gifted and kept.
- VThe homeBrass accents, textures and pieces for the table.
The founder
From Meerut, for all of India
Vyrelle was started by Deepanshu Tyagi, a builder and educator from Meerut, Uttar Pradesh. Alongside studying computer science, Deepanshu runs Deepanshu Empire, which teaches practical AI skills and builds websites for small businesses. Vyrelle is where that habit of building meets something more personal: a store he wanted to exist for the women in his own life.
Every order is packed by hand and shipped from Meerut. You'll also find Vyrelle on Amazon, but this website is our home, where every new piece arrives first.
Sustainability
Made to be kept
The most sustainable piece is the one you keep wearing. So we'd rather you buy a little less and love it for longer. That shapes how we work:
- We stock in small batches, so we don't overproduce pieces that end up unsold.
- We write honest descriptions and care notes, so pieces are bought right and last longer.
- We keep packaging simple and protective, and we're steadily cutting down on plastic.
- We share how to care for what you buy, starting with our jewellery care guide.
Our promise
- Free shipping above ₹799
- 4-day returns
- Cash on delivery
- GST-registered business (09HXMPD1277C1ZF)